From the local paper:

As a father of four, Stephane Cotichini understands first-hand the challenges that families face, especially at this unprecedented time. '“I believe that The Chore App has the potential to transform families,” says Stephane. “The Chore App uses video game mechanics that are proven to engage and motivate players, except instead of hacking at monsters or shooting bad guys, our game is designed to engage children in helping out around the house.

Getting kids to do chores is one of the most common arguments families have and research indicates that those children who do chores regularly have higher self-esteem, are more responsible, are better able to deal with frustration, and have greater success in school. Some parents are concerned that rewards somehow detract from developing meaningful life habits. This could not be further from the truth. In fact, research has taught us that positive reinforcement and rewards are the most effective approaches to developing new habits and behaviours.

It also shows that kids who are rewarded for taking a certain action don't become dependent on rewards. Habits continue long after the rewards are taken away.” Stephane has experienced this first hand with his own boys who are now doing over 30 chores per week.